Write a strategic plan for Macy’s of no more than 3,500 words.
- Table of contents
- Executive summary, with a 2-page maximum
- Company background, organizational mission, vision, and value statements
- Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.
- Environmental scan
- Review strategies and a recommendation for the best strategy for your organization
- Implementation plan including contingency plans for identified risks