Strategic Plan

Write  a strategic plan for Macy’s of no more than 3,500 words.

Include:

  • Table of contents
  • Executive summary, with a 2-page maximum
  • Company background, organizational mission, vision, and value statements
  • Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.
  • Environmental scan
  • Review  strategies and a recommendation for the best strategy for your organization
  • Implementation plan including contingency plans for identified risks

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