The qualitative sales forecasting methods include educated guess, executive committee consensus, Delphi method, survey of sales forces, survey of customers, historical analogy, and market research. Clearly, different sales forecasting methods are better suited for some businesses than others. What sorts of businesses would each of these qualitative sales forecasting methods be used in and WHY?

The qualitative sales forecasting methods include educated guess, executive committee consensus, Delphi method, survey of sales forces, survey of customers, historical analogy, and market research. Clearly, different sales forecasting methods are better suited for some businesses than others.

What sorts of businesses would each of these qualitative sales forecasting methods be used in and WHY?


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