MGT 599 Project Deliverable 1 – Strategy Development

MGT 599 Week 3 Project Deliverable 1 – Strategy Development  

 

 

 

Read Case 10 titled “Eastman Kodak’s Quest for a Digital Future”, located on page 568, in theCases to Accompany Contemporary Strategy Analysis section of the textbook. Based on the case, you will perform an industry analysis and develop a strategy for the CEO Antonio Perez to help shape Eastman Kodak’s future as it emerges from its Chapter 11 bankruptcy.

 

Write a three to five (3-5) page paper in which you:

  1. Define strategy and examine how the definition of strategy fits Eastman Kodak and its situation. Support your response.
  2. Summarize the main strategies that Eastman Kodak’s management took leading up to this company’s bankruptcy.

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