Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this assignment.
Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address:
http://www.pearsonhighered.com/wheelen/cases.html . A PDF file containing
Mini Case #6 can be found in Unit VIII.
There are four written response questions below worth 25 points each. Your answers should include information from your course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Each of your responses to each of the four questions should be spell and grammar checked and should be 200-300 words in length to be considered a “complete” answer to a written response question. Please contact your instructor if you have any questions.
1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?
2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?
3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these strategies are the most effective? Support your answer.
4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?